My passion for design systems began with developing our agency's design workflow and collaboration framework. After much deliberation and planning, I designed our internal systems to prioritize transparency and task distribution.
Our internal system evolved over time, but at its core, we utilized Box's collaboration and version tracking features to replicate the git flow used by software developers and Airtable along with Wonderlist to manage creative tasks and client feedback. We also automated progress syncing using custom Zapier workflows.
To optimize our content creation process, we implemented a strong content templating system. After developing key content types based on our client's KPIs, our creative team created easy to edit media templates. By doing so, we enabled our community mangers to easily modify and create new content while staying on brand and strategy.
Using tools like Canva and Photoshop batch processing, we were able to scale our social media content creation. In one campaign, I developed a custom script to scrape user generated content posted on Instagram, overlaid custom branded filters using a photoshop droplet, and direct messaged users on Instagram with their recreated content using android automation software. This is one of the many examples of how we scaled our innovative campaigns using outside-the-box design thinking.
Aside from designing structural systems, I enjoy building design systems. Starting in 2015, I began a multi-year long project designing the web and mobile products for Taglit Birthright Israel. At the forefront of the project was the creation a design system created to ensure the product design could scale even after we were no longer involved.
We used a variation of the Atomic framework to build a component driven site design. Additionally, we used a combination of newly created products at the time like Zeplin, InVision, and Craft within Sketch to help with collaboration across teams and stakeholders.